Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
Search Engine Optimisation and Marketing is the process of promoting your site on search engines for keyword phrases that will help attract new customers. Getting on the first page of Google is often seen as the main goal and getting to the number one spot as the ultimate achievement in SEO. The aim of promoting your site to as many relevant individuals as possible does not necessarily mean being at the top of Google however, as much as it is more important to be found on relevant searches by the right individuals.
At Orantec we have a proven track record in search engine marketing and optimisation and are able to deliver your products and services to your target market effectively. We know how to design web sites to be search engine friendly, deliver the right message about your company and appear high up in the right search results to the right consumers.
Anybody can promise to get you to the top of Google through search engine optimisation, but if it's for a search term that no one uses then it will serve as no use to your business. At Orantec we like to look at what will actually help your company to grow, how you can appear as high up on as many relevant searches as possible across an array of search engines, and how we can monitor your performance to provide the best results in your market place. Our ultimate goal is to attract new clients for your business through good search engine optimisation practice and not to attract useless web traffic.
All websites that we optimise are monitored regularly to track their progress in the top search engines and the flow of traffic to the site. Keeping a close eye on our clients websites allows us to react quickly to any changes in the market. Due to our rigorous monitoring process we can update our clients with monthly progress reports detailing traffic growth, popular keywords and phrases and search engine rank results. We will also help you optimize for conversions, to ensure that visitors become customers.
There are no cheap tricks or fast tracks to successfully optimising your site. The work has to be done correctly and on the search engines' terms in order to gain long term benefits. Quality SEO means helping you become the site most worth finding in your market. We will help you make your site be the best it can be, and deliver quality, relevant content to make your site attractive and useful both to search engines and your customers. Quality and relevance will sustain your website's ranking position and increase your traffic. Below are some links to search engine specific guidelines for webmasters.
SEO Case Studies
Read about how we have helped some of our industry specific clients achieve rgeat results with their search engine optimisation campaigns: