Search Engine Optimisation (SEO) and Search Engine Marketing
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
is the process of promoting your site on search engines for keyword phrases that will help attract new customers. Getting on the first page of Google is often seen as the main goal and getting to the number one spot as the ultimate achievement in SEO. The aim of promoting your site to as many relevant individuals as possible does not necessarily mean being at the top of Google however, as much as it is more important to be found on relevant searches by the right individuals.
At Orantec we have a proven track record in search engine marketing and optimisation and are able to deliver your products and services to your target market effectively. We know how to develop web sites to be search engine friendly, deliver the right message about your company and appear in the right search results to the right consumers.
Anybody can promise to get you to the top of Google through search engine optimisation, but if it's for a search term that no one uses then it will serve as no use to your business. At Orantec we like to look at what will actually help your company to grow, how you can appear as high up on as many relevant searches as possible across an array of search engines, and how we can monitor your performance to provide the best results in your market place. Our ultimate goal is to attract new clients for your business through good search engine optimisation practice and not to attract useless web traffic.
Markets and industries are prone to change and Orantec aims to provide an ongoing flexible and dynamic SEO Search Engine Optimisation service.
All websites that we optimise are monitored regularly to track their progress in the top search engines and the flow of traffic to the site. Keeping a close eye on our clients websites allows us to react quickly to any changes in the market. Due to our rigorous monitoring process we can update our clients with monthly progress reports detailing traffic growth, popular keywords and phrases and search engine rank results.
There are no cheap tricks or fast tracks to successfully optimising your site. Effectively the work has to be done correctly and by the search engines terms in order to gain the long term benefits and repeat custom of your market. Quality SEO Search Engine Optimisation will sustain your websites ranking position and increase your websites traffic.
You can find Google's guidelines here:http://www.google.com/webmasters/guidelines.html
MSN's guidelines here:http://help.live.com/help.aspx?mkt=en-gb&project=wl_webmasters
Yahoo's guidelines here:http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
CPS Homes Website
CPS Homes employed Orantec as their SEO specialists after achieving poor results from another agency. Orantec worked with CPS to produce a target keyword list aimed at increasing traffic for seasonal phrases and also to help them to reduce their monthly spend on pay per click campaigns.
CPS Says: 'Orantec have been instrumental in designing our effective SEO strategy for our competitive market. In such a short time their SEO service has allowed our website to be ranking #1 in many search terms and on the first page for many others. It’s truly amazing, unlike other SEO companies Orantec involve you as much as you want and can explain everything they are doing to a novice user! I have highly recommended Orantec to other companies for their SEO needs!'
We have achieved the following #1 positions on Google:
Other fast climbing keywords are:
Keyword
|
Position September 09 |
Position January 10* |
|
| Properties Cardiff |
#21 |
#8 |
Google it!
|
| Student houses Cardiff |
#22 |
#3 |
Google it!
|
| Student rent Cardiff |
#29 |
#9 |
Google it!
|
We have also achieved the following rankings amongst others:
CPS Homes property services >
Ciccia Direct Online Shop
Ciccia Direct utilise Orantec Shop to produce an e-commerce website that is
attractive yet extremely simple to use. The Orantec e commerce shop control
panel allows Ciccia Direct to easily manage their products, customers and
online orders and integrates with Google Checkout for online payments.
Orantec's content management system allows a great deal of control over
products, pricing, offers and payment options. Our content management system
si suitable for businesses of all sizes and effortless to use for both shop
owners and clients.
We have achieved the following #1 positions on Google:
We have also achieved the following rankings amongst others:
Cicciadirect shop for Ciccia handbags>
Fiore Online Shop
Orantec provide SEO search engine optimisation services to
Fiore designed to increase sales through their e-commerce website. Fiore
commissioned Orantec to produce their first website and to help achieve and
maintain search engine rankings. Orantec have managed to achieve the
following rankings and maintain them over long periods, including the
competitive Christmas period.
Fiore uses a content management system in order to maintain full control
over their products, customers and online orders and integrates with Google
Checkout for online payments.
We have achieved the following #1 positions on Google:
We have also achieved the following rankings amongst others:
Fiore shop for Radley, Tula & Hidesign >
Recruit 121 Global Website
Recruit 121 are a global SAP recruitment specialist with offices in Europe and the Americas. Recruit 121 commissioned Orantec to conduct their search engine optimisation after Orantec had completed the redevelopment of the companies global website.
Competing on some incredibly competitive keywords Orantec successfully
drives quality, relevant traffic to the site in order to increase sign ups
and client interest.
We have achieved the following #1 positions on Google:
Recruit 121 SAP recruitment >
Producing results like this is what maintains our client base and makes Orantec an ever expanding web development company.
At Orantec we are able to research your market thoroughly and offer advice on key words and phrases to target in order to get your organisation moving up the rankings fast.
Achieving the first page on a search engine such as Google can often be a challenge in itself for an organisation. Maintaining your position at the top can be increasingly difficult and time consuming which is why so many companies choose a specialist like Orantec.
*Correct at time of publish 18 January 10