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Useful news, opinion and articles on how to get the best out of the web for your site.
By Stephen Hudson: SEO ConsultantHaving recently started working for Orantec it has become clear to me that companies use SEO in various ways and different companies feel differently about the way in which it should be implemented! Google's power over SEOUnderstanding Search Engine Optimisation is fairly straightforward, after a couple of ...
Read "The difference between good and bad SEO practises within companies" >
By Caleb Woodbridge - SEO ConsultantNothing adds a splash of interest and appeal to your website like well-chosen images. The right picture grabs the attention of the visitor. A good photo has an emotional impact all of its own.While it's easy to fire up Google Image Search and find photos, finding ...
Read "How to find photos for your website without infringing copyright" >
By Marion Hirtzig, SEO Consultant
Once upon a time, on-site optimisationRecently we have been faced with a bad case of duplicate content while improving a new client's website. It started with an ordinary process of on-site optimisation, and ended up with needing to rewrite most of the content. Thankfully it is not ...
Read "Duplicate content: the nightmare of SEO" >
by Caleb Woodbridge - SEO Consultant Well, it looks like the world hasn't ended, despite all the fuss about the end of the Mayan calendar and alleged apocalyptic end of the world. So it looks like we're all clear to enjoy Christmas next week.The team at Orantec would like ...
Read "Merry Christmas! 12 Days of Web Design and SEO" >
By Marion Hirtzig - GoWales SEO placement Marion, the newest arrival in the Orantec office, shares her first experiences of working in Search Engine Optimisation: Hello there, My name is Marion and I am the latest addition to the Orantec team. I am here on a placement ...
Read "SEO - a Newbie's Point of View" >
By Caleb Woodbridge - SEO Consultant
How do you measure search engine optimisation results? Here's a quick guide that will hopefully help demystify the process. When it comes to measuring SEO, there are three metrics that are especially important. If you think of them like a funnel, then they are as ...
Read "Understanding SEO metrics" >
by Caleb Woodbridge - SEO Consultant
You've no doubt seen those square barcodes popping up on adverts and elsewhere, and probably know that they are called QR (Quick Response) codes. According to the latest research, they have now been used by 3.3 million people in the UK, which is around 10% ...
Read "How to make good use of QR codes" >
By Caleb Woodbridge - SEO Consultant The SEO community is in a tizz about a recent Google patent, for something called "transition rank". While there has been some very good analysis of how Google may be using this technique, there have also been some very unhelpful FUD (Fear, Uncertainty, Doubt) ...
Read "What is "transition rank" and what does it mean for SEO?" >
By Caleb Woodbridge - SEO Consultant
Once you've seen the benefits of Twitter for business, planned your social media strategy, and signed up for Twitter, the next thing to do is to start following people - and hopefully have people follow you too.1. Who do you already ...
Read "7 tips on building a Twitter following" >
By Caleb Woodbridge - SEO Consultant
Signing up for Twitter is really easy. You don't need me to guide you through the actual registration. But if you pay attention, it becomes a lesson in user experience (UX) design. The homepage is uncluttered - not quite as minimalistic as Google, but ...
Read "Signing up for Twitter: a lesson in user experience design" >